I'll be attending Webstock in Wellington in three weeks time.
Tourism businesses are often in a highly competitive marketplace, and their websites can be a very effective tool if they are well designed and constructed. This is a list of desirable features and goals for such sites, which could also apply to many other small business websites.
- Rank highly on search engines
- Incorporate a strong call to action
- Be well linked to complimentary and industry websites
- Be well constructed and scalable
- Provide a good return on investment (ROI)
Here's how we do it:
We are very aware of the needs of tourism businesses. Mike Birch and Thomas Schwarz (OK Computer Ltd directors) have years of experience in tourism — Mike was the owner/operator of Rapid Sensations for twelve years from 1988 to 2000 and Thomas managed Helistar Helicopters from 1998 to 2000.
Websites that provide maps of New Zealand:
One of my favourites is http://zoomin.co.nz. Our office in Taupo is shown here:
There are a few e-mails arriving in my in-box today, claiming to be from the ANZ bank. Beware of e-mails like this, which may look authentic, but actually link to a bogus website.
Banks are very unlikely to send you an e-mail requesting you to follow a link to their website. Always type the correct address into your browser, and bookmark this for future use. For example, for the ANZ Bank use: www.anz.com
Update: 31 March 2006
Harvard and Berkeley have released a study that shows why phishing attacks work (pdf 850Kb)
The report says "In our study, the best phishing (web)site was able to fool more than 90% of participants."
So, to repeat our advice: always type the address into your browser, don't click on a link in an e-mail.